Marketing with Heather & Lay
We know that marketing is not a one-size-fits-all approach and that some homes respond better to a more modern approach, whereas others are often about keeping those conversations going with our customer database. We always have people waiting for the right home, maintaining a dialogue with us, so being ready to pair your property with the perfect person is a big part of what we do. It really is who we know as well as what we know.
Rightmove, social media, email marketing, advertising...
We work with the usual channels – Rightmove, Zoopla, Prime location, social media, email marketing, advertising and our central office window to showcase your property but we also have a dedicated sales team, on the phone and sending out exclusive video tours and property sneak previews to potential buyers. Rest assured; we will be marketing your property before it officially goes to market. We consider our marketing an ongoing evolution, something we are working on every day. We promise not to simply put a sign up and forget about you.
We believe in relationship marketing. Creating an initial buzz before you officially launch to market, then creating a launch campaign but also focusing on long-tail – maintaining the momentum in our marketing efforts and coming up with innovative ways to make your property the talk of the town. Not that most of our properties make it to long-tail status as we have such an active pool of customers awaiting a property – perhaps exactly like the one you’re selling.
Marketing always starts with a conversation. We will give you honest advice on pitching your price and the approach that we plan to take and are happy to share our knowledge and expertise at no cost to you. So, whether you’re ready to sell or simply considering the possibility, we would love to look at your property and tell you what we would do to stand you apart in the current property market.
