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Welcome to Land & New Homes

Our Land & New Homes department is one of the most important parts of our business and we are proud to have made a name for ourselves in this market by not only understanding the needs of house builders and land owners but also by offering the specialist services that support growth and development.

As one of the area's leading estate agents, we have built our reputation on tried and tested values like good service and great advice and have been established in Falmouth and the surrounding areas for over 30 years. That is not to say we are rooted in the past as we employ industry-leading techniques, on-the-ground insight and innovative technology to help you achieve your property goals.

Land Appraisals and Valuations

As a land or property owner, you will no doubt appreciate that you possess a valuable asset. We provide land owners like you with up to date market appraisals and unrivalled advice on the best way forward to maximise the value of your land.

Furthermore we are experts at releasing "hidden" values from land and properties by working with trusted architects and planners to achieve great results from even the most challenging opportunities.

Land Acquisitions

All shapes and sizes of land are currently in demand; from uniquely shaped plots that suit bespoke properties in densely populated areas, to large open areas more suited to mixed-use developments. We are committed to helping you make sense of the options available, whilst ensuring the very best returns.

We understand that house builders rely on agents with proven experience in identifying and supplying land opportunities. Heather & Lay have an extensive national network of builders and development companies who are actively looking to acquire land with development potential in the local area.

Pre-Planning Advice

​The various stages of the planing process can be difficult to navigate but we can clearly explain the process to help you achieve the level of planning consent you require to secure a sale. Working closely with council planning officers and private planning consultants, we can offer invaluable insight that is regularly converted into profitable results.

​We will work in partnership with you and can advise you on the disposal of land with or without planning consent and can often suggest improvements to existing plans which may boost your site's value and saleability.

Development Consultancy Services

If you own a property or piece of land that may have development potential, we can provide you with design advice, tactical guidance on key regeneration projects or even getting the housing mix right for a specific location. We are on hand to help you negotiate with possible partners such as house builders and developers.

Our services, can be engaged at every stage of the development cycle, although we can deliver maximum value when we are consulted early on in the process. You can count on our expertise and we deliver services you can trust.

Specification and Design Advice

Knowing what is important to purchasers can maximise property value and increase saleability. We have worked with many of the UK’s leading house builders and appreciate the finer details of working with premium properties.

Drawing upon our in-depth knowledge and experience we can advise on anything from kitchens and floors, to door handles and heating systems. We continually keep up-to-date with the latest product trends in all aspects of property design and specification and we will tailor our strategies to your specific needs, enabling you to maximise the value of your asset.

 

New Home Sales

Heather & Lay have dominated the new homes scene for over thirty years and pride ourselves on first class service, thorough local knowledge and prominent high street presence. In addition, our link to over 800 national agents across the network of The Guild of Professional Estate Agents allows us to give you the widest possible marketing coverage for your new development .

From one bedroom apartments to large detached, executive homes - we have an active database of potential buyers looking for their ideal new home. Our search page will let you explore our current new homes sales instructions.

 

Marketing Advice, Strategies and Support

We work closely with local designers who specialise in brand design and more specifically, high quality brochures for new homes and developments. We can help you build a unique brand identity for your scheme and apply this across a wide range of marketing materials, from sale particulars and brochures to price lists, websites and site signs. Our history of development speaks for itself and you can find out more by visiting our History of Developments page here.

 

Market Research

We are always keeping a close eye on the property market to ensure that we have the latest knowledge of what is on the market as well as what has recently sold. As a result of our recent partnership with an innovative market research specialist, we can provide you with professional, dynamic and comprehensive property market information and analysis.

​This in-depth understanding allows us to provide the best possible advice at all times and therefore achieve excellent results for our clients. If you would like to find out more, then please do contact us and we will be very happy to help.

LAND & PLANNING

Is your land fulfilling its' financial potential?

​As a land or property owner you will no doubt appreciate that you already possess a valuable asset, however, are you aware of all the development opportunities available to you? Heather & Lay have a dedicated team of professional and enthusiastic negotiators who have been successfully selling land across the Falmouth and Penryn area since 1987.

If you have already applied for planning consent with a view to selling, did you know that there are many profitable options open to you that are often overlooked?

We are specialists in providing land owners like you with unrivalled insight and intelligence and can help you navigate the many pitfalls of assessing a valued site. In addition, we have the experience and expertise of dealing with a range of local, regional and national house builders. 

 If you are thinking of selling, we can help introduce you to trusted property buyers and local experts.

 

 

The Planning Process

There is no doubt that the various stages of the planning process can be complex and difficult to navigate - especially for those getting involved for the first time. Similarly, working to given timescales is an important consideration. The following flow chart simplifies the process, and it is worth pointing out that you should familiarise yourself with the credentials of the experts you will work with at each stage.

What part does planning play?

Land tends to be offered for sale in one of three ways:

1.     With planning consent

​2.     Without planning consent

3.     Subject to planning consent

When a piece of land is sold subject to planning, the interested buyer will agree to buy the site and exchange contracts as long as they are able to secure the planning consent they need to develop on the land. (This agreement will be covered by what is known as either an option or conditional contract).

It becomes the buyer’s responsibility to submit the planning application at their own cost and when - or crucially, if - the planning consent is granted, the sale will be completed. While selling a site in this manner has risks and can be a lengthy process, it is by no means insurmountable.

When it comes to negotiating a conditional contract, we can help developers and purchasers submit the most appropriate planning application for their needs and budget. Our extensive knowledge of the land and property development industry and the parties involved, enables us to offer unrivalled insight and advice.

If you own a property or piece of land that may have potential, we can help you navigate the planning system and negotiate with possible partners such as house builders and developers.

In addition, we can offer invaluable advice and insight that will help you maximise its value.

The Heather & Lay way…    

We advise land owners on the disposal of land with or without planning consent and are often able to suggest improvements to existing plans which may boost a site's value and saleability.

It is worth noting that bigger is not always better; our understanding of current market demands can make a big difference to your site's final asking price.

DEVELOPMENT & NEW HOMES

Unlock Development Opportunities

​​We understand that house builders rely on agents with proven experience in identifying and supplying land opportunities and therefore we ensure that every member of our team is fully trained so they are able to act in your best interests at all times. For house builders and developers looking to acquire sites, we proactively seek out overlooked parcels of land, locate the owners, initiate sales discussions and help secure the best possible price.​​

Drawing upon our local knowledge and contacts, we make sure our clients are at the front of the queue for major opportunities. When it comes to buying or selling, our unique expertise and extensive network means that we excel in turning positive conversations into done deals. ​​We pintpoint and nurture potential sites on a daily basis in areas as diverse as:

Land Assembly  |  Brownfield  |  Strategic |   Joint  Venture  Arrangements  |  Housing Associations 

​​Ultimately, we understand your needs and our business culture is founded on helping you meet those needs. With significant experience in all aspects of the Land and New Homes market, we can provide you with expert disposal and acquisition advice.

If you own a property or piece of land that may have potential, our advice and insight can help you secure the best possible return. We work with developers in every sector, have extensive experience of the planning system and can introduce you to potential partners such as house builders.

We take your business seriously

We have worked with many of the UK’s leading house builders and appreciate the finer details of working with premium developments. Therefore, we excel in delivering all the necessary elements for the successful launch of a development as well as the expertise and commitment to fully support the project throughout its duration.

We have a great deal of experience in managing the site sales operations for our clients and you can count on our staff to represent your company professionally and to uphold your best interest. Our business driver is always to secure the best value for our clients, rather than take a sales rate.

In addition, we understand that a cohesive approach from a sales and lettings perspective can foster both short and long term gains. With us by your side you can achieve unrivalled exposure and enable the development to engage with an extensive catchment area. In short we will help you take your investment to the next level.

 

DEVELOPMENT CONSULTANCY SERVICES

We offer on the ground insight and advice that is regularly converted into profitable results. Come to us for design advice and tactical guidance on key regeneration projects or press our team on anything from option appraisals and scheme optimisation to feasibility studies or getting the housing mix right for a specific location.

Understanding the requirements of our clients and delivering value drives our service offering. We will tailor our strategies to your specific needs enabling you to maximise the value of your assets.

Come to us for specific advice and commonly-requested services:

| Pricing  | Scheme Analysis​| Market Research | Value Engineering | Concept Analysis  | New Home Sales

House builders and land owners engage our services at every stage of the development cycle, although we can deliver maximum value when we are consulted early on in the process. If you want to find out more about what we can do for you, please get in touch and we will help you make the most of every opportunity.

If you are looking to discuss the opportunities available to you, we would be more than happy to help - there is no obligation.

For further information, you can speak to our development expert on 01326 374 850 or email us at landandnewhomes@heather-lay.co.uk.

Residential Sales
01326 319 767

3 Church Street, Falmouth
Cornwall, TR11 3DN

Property Letting & Management
01326 374 850

Swingbridge House, Anchor Quay, Penryn, Cornwall, TR10 8GU

 

Please note all calls are recorded for training and monitoring purposes.
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