Please fill out the form to contact Heather and Lay

Estate Agency 01326 319767 Property Letting & Management 01326 374850

The Selling Process

When selling your home it is important to choose an agent you can trust and work with who will make this process as smooth as possible. Our experienced and knowledgeable team of dedicated professionals aim to eliminate the stress and make the experience as straightforward as possible.

 

What to Do Next

Do you require a valuation? Please contact us here for a free market valuation or call us on 01326 319767 to speak to one of our experienced members of staff direct.

The Importance Of The Valuation/Market Appraisal

Find out how much your property is worth? We complete hundreds of valuations every year in and around Falmouth, giving us intimate knowledge of property prices in your particular area. With over 25 years experience we are straightforward in our approach with the aim of selling your house at the best achievable price; our selling track record is second to none.

Instructing Heather & Lay

Once we receive your instructions and signed terms of business we will then proceed to prepare high quality sales particulars and photographs of your property.

NB: At this point we are legally obliged to obtain a copy of a utility bill and passport/driving licence.

What We Require

It is a legal requirement when selling a property, to obtain an Energy Performance Certificate (EPC). We can organise this for you at cost (about £60.00 inc. VAT) using a local company which will also provide a floor plan illustration for us to use in the sales particulars.

Marketing

Sales Particulars and Brochures –It is vital that your property is marketed with understanding and enthusiasm. Marketing material must be personalised, considered and of high quality to inspire greater confidence and encourage more viewings. We will prepare descriptive details, highlighting salient points and features. We pride ourselves on creating thoughtful property particulars and as such we are delighted to try and incorporate your ideas and comments. We will forward the draft details for approval.  Floor plans provide prospective buyers with a useful understanding of the layout.  We use quality wide angle cameras to take photographs in good weather conditions in order to showcase your property to its best advantage.

Email/Mail Out – We use the a “state of the art” database system to co-ordinate matching and mailing of properties to potential buyers locally, nationally and internationally. Every suitable applicant will be sent details of your property by post or email.  However, communication is all important and an enthusiastic phone call encouraging the “right” person to view is often the means to a successful sale. All our selling team will view and discuss your property so that each person will be confident and knowledgeable about what is being sold.

Website – Your property will reach buyers all over the world by being actively and strongly marketed across all of the major property website portals including Rightmove, Find-a-Property and Zoopla.

The vast majority of purchasers (probably over 80%) do their regular searching for property through the internet instead of buying newspapers or visiting agents. Our policy of embracing technology fully enables buyers to gain immediate access to not just a summary of the property, but a full description, complete with photographs and floor plans, creating their own brochure at the press of a button. Our own website, and the property portals we subscribe to, are advertised regularly in the national press.

For Sale Board – A simple and effective marketing tool, advertising your property 24 hours a day and providing immediate recognition for prospective viewers and purchasers. We would strongly recommend that you have one.

The Office and Window Display – Your property details will be displayed in our prominent office in the middle of Falmouth and where applicable, within the windows of our very prominent Penryn office.

Advertising –Although many of our purchasers live elsewhere in the country, or abroad, just over half of our sales are to local buyers. We are very well aware of the importance of local advertising and our high profile regional marketing attracts many buyers. We advertise regularly in the West Briton  and Falmouth Packet and periodically in the national press, most specifically The Sunday Times and Saturday and Sunday Telegraph. We frequently have properties selected for editorial features in regional newspapers.

In House Publication – Your property will be featured in an addition of the Heather and Lay, Guild property magazine. This magazine generates a tremendous amount of interest. It is produced several times per year and is circulated countrywide.